Explore The World of Florists

The World of Florists | Expert Tips

UPDATED JULY 2024

Understanding Florists and the Beauty of Nature

Florists are more than just flower sellers; they are artists who understand the beauty and power of nature. They create beautiful floral arrangements that capture the essence of nature. Flowers are a heartfelt, natural way to lift our spirits. They can provide a smile for a tired face or even brighten a room for a convalescent. Just imagine your favourite flower. Are you smiling yet? You are definitely in a better mood.

The Impact of Flowers on Our Wellbeing

There isn’t a doubt that beautiful surroundings provide us with an environment that helps us thrive. With the convenience of flower delivery, you can easily bring this beauty into your home. Flowers are a simple and affordable way to add a splash of colour and emotion to your life, with many options available at affordable prices. Tropical flowers are an exciting new change from traditional floral gifts like roses, and with modern shipping methods, they are available worldwide. Their large size and vibrant colours make them an impressive gift for occasions like Mother’s Day, Valentine’s Day, birthdays and anniversaries.

The Role of Florists in South Africa

Florists understand their role in connecting people and bridging hearts from around the world. Floral gifts are a timeless way to express emotions and connect with loved ones. Florists and flowers can provide a smile for a tired face or even brighten a room for a convalescent. Just imagine your favourite flower or your experience walking into a florist. Are you smiling yet? You are definitely in a better mood.

Creating a Beautiful Environment

There isn’t a doubt that beautiful surroundings provide us with an environment that helps us thrive. A visit to a flower shop can provide endless inspiration for creating a beautiful environment. Flowers are a simple and affordable way to add a splash of colour and emotion to your life. Tropical flowers are an exciting new change from traditional floral gifts like roses. Their large size and vibrant colours make them an impressive gift for favourite occasions like Mother’s Day, Valentine’s Day, birthdays and anniversaries.

Purchasing Flowers

Flowers can be purchased from local florists like us, Fabulous Flowers. From simple bouquets featured flowers to elaborate floral arrangements, there is something for every taste and occasion. We also deliver flowers throughout a wide range of specific areas in Cape Town and also deliver flowers in our curated gift boxes nationwide. If purchasing flowers to be shipped, make sure someone is waiting to accept the order and that they are not left with the mail on a back porch in the sun all afternoon until someone comes home from work.

The Heartfelt Gift Deliveries of Flowers

Flowers as a Way to Touch the Heart

The perfect way to melt the heart of every woman in your life is with flowers. Roses, lilies, tulips, snapdragons, and chrysanthemums touch that special place inside every woman and tell them that you care. Florists are right in the centre of this moment, creating something exquisite to convey these emotions and feelings. Whether it is your wife, girlfriend, or mom, flowers speak the universal language of affection and appreciation. Sending flowers is a tangible way to show your love and regard. Your local florist should easily be able to assist you.

A reliable flower and gift delivery service ensures that your heartfelt gift arrives fresh and beautiful.

Modern Ways to Give Flowers

Nowadays, there are many ways to give flowers to someone special in your life. Floral gifts can be customized to suit any occasion and personal preference. The convenience of delivering flowers straight to the recipient’s doorstep makes it easier than ever. No matter your style or budget, you can send flowers to the people you love. Flowers can be found in arrangements or bouquets. Gift hampers are other ways to express how you feel. You can combine some flowers in the gift hampers into a bouquet or arrangement with candy or balloons to create a unique and special gift. Flower arrangements come in a rainbow of colours and styles.

Online Flower Purchases with Nationwide Delivery

Gift deliveries are incredibly easy and convenient, with a same day next-day delivery for floral arrangements and gifts in various locations. A reliable flower and gift delivery service ensures that your order arrives fresh and on time. It couldn’t be easier. Make your selection from various options and then deliver them to that special person’s door. Here in Cape Town, where our lives are hectic and time is short, delivery is often the best option. In just a few moments at your computer, you can let the women or family in your life know that you care.

The Way to a Woman's Heart

Flowers, indeed, are the way to a woman’s heart. Floral gifts are a timeless way to show your love and appreciation. Sending flowers is an easy and heartfelt way to express your feelings for that remarkable woman in your life. Tell your girlfriend you care, send flowers, tell your wife how much she means to you, send flowers, and thank your mom for all her years of care.

What is a Florist?

If you create, love flowers, and want to put a smile on people’s faces, you may want to consider a florist career! Working in a flower shop, florists use their creativity to design beautiful arrangements. A florist is essentially a creative, arranging flowers and other plant elements into a pleasing design. The arrangements are used primarily for celebratory events like weddings, birthdays, and Valentine’s Day, but are also used for hotels, catered events, homes, funerals, and saying ‘I love you.’

Who Do Florists Sell Flowers To?

Florists sell flowers to individual customers through their shops or large wholesale quantities delivering flowers to businesses, such as retail floral shops. From simple bouquets to elaborate floral arrangements, florists cater to a wide range of needs. As sellers, they must be experts on flowers, pointing their customers to suitable options for specific occasions and helping them choose from the wide varieties of flowers.

Modern Floristry and Customer Needs

It used to be the case that most of a florist’s clients would come in off the street to purchase a bouquet or a single arrangement. A reliable flower delivery service ensures that customers receive their orders fresh and on time. Nowadays, with people moving towards buying flowers online, a florist’s customers are often looking for something more specific, like gorgeous bouquet of flowers and floral decor for events such as weddings, parties, holidays, graduations and funerals.

Florists' Work Environment

Many florists are self-employed, working in small florist shops. Working in a flower shop, florists have the opportunity to create beautiful arrangements in a vibrant environment. Others work in flower markets, warehouses or supermarkets. When hired to make arrangements for an event, they must travel to various places, from churches to convention centres to dance halls. So compared to many jobs, there’s lots of variety and a lot of opportunity to move around.

Florists' Working Hours

Florists do not get to sleep in. A reliable flower delivery service ensures that orders are delivered fresh and on time, even during busy periods. Most florists will be at the shop early to ensure their morning deliveries are ready to go out before store hours open. If a trip to the flower market is called for, a florist might already be at the market well before dawn. Depending on the number of orders and the amount of clean-up work to be done at the end of the day, a florist can work into the evening hours, even on a regular day. Floristry can be a messy and busy business.

Seasonal Workload

Holidays like Valentine’s Day and Mother’s Day are the busiest times for florists. From simple bouquets featured flowers to elaborate floral arrangements, florists work tirelessly to meet the high demand during these times. You could quickly expect to put in 12 to 14-hour shifts on those days. Other occasions, such as birthdays, anniversaries (make sure to read our blog on: Anniversary Gifts by the Year - to choose a perfect gift for your partner), or events such as weddings or funerals, keep florists busy the same day the rest of the year.

The Joy of Floristry

For all the hard work, though, florists tend to love their jobs. Working in a flower shop, florists are surrounded by beauty and creativity every day. The perks of working among beautiful flowers and happy customers all day make the hustle, the bustle and the sore, tired feet well worth it.

Florists' Responsibilities

Ultimately, florists make people happier while making the world more beautiful, connected, inspiring and loving. Florists have several responsibilities that go beyond just arranging flowers and even beyond flowers themselves. From creating floral arrangements to managing inventory personalized customer service, florists have a wide range of responsibilities.

Florists create and design floral arrangements such as bouquets, centrepieces, corsages, wreaths or other arrangements. They clean, process, cut and arrange flowers (either live or dried) and other greenery and accessories according to set layouts or original designs. And they do a lot of sweeping up.

Maintaining Quality Fresh Flowers

Of course, with all those flowers, they must regularly maintain them and pass on that knowledge to customers to increase the longevity of their purchases.

In a flower shop, maintaining the quality of fresh flowers and quality, is a top priority.

Business Side of Floristry

Working with flowers is only one part of the job day flower doing, however. A reliable flower delivery service is essential for ensuring that orders are fulfilled accurately and on time. Floristry is a business, and a florist’s day will also be taken up with preparing quotes affordable prices, taking orders, billing and invoicing, inventory, meeting with clients, sourcing flowers, and other daily business-related tasks.

Complementary Sales

For many florists, sales do not stop with flowers. Floral gifts can be paired with other gifts add complementary items to create a unique and special present. They might also sell complementary items such as gift baskets, cards and treats like lovely teas or soaps.

Essential Tools for Florists

• Bunch Cutters
• Knives
• Blade Flower Stem Cutter
• Pruning Shears
• Floral Cage
• Glue Gun
• Scissors
• Thorn Stripper
• Stemming Machine
• Floral Cooler
• Flower Food/Packets
• Floral Tape Clear
• Double-Sided Tape Heavy Duty
• Floral Adhesive
• Oasis Floral Adhesive Tube
• Wire
• Pics With Wire
• Card Holders
• Water Tubes
• Floral Foam (Oasis)
• Pins
• Vases / Baskets/ Containers
• Transport Boxes
• Corsage & Boutonniere Containers
• Raffia
• Ribbon
• Bleach
• Cellophane/Tissue & Wrapping Paper

In a flower shop, these tools are essential for creating beautiful arrangements.

How do I become a florist?

Take floral design courses or do an apprenticeship. Learn artistic skills and business basics like pricing and customer service.

What is a florist?

Florists create arrangements for weddings, everyday gifts and more, using their creativity and flower knowledge to bring joy and beauty to people’s lives.

Who do florists sell to?

Florists sell to individual customers looking for personal gifts and businesses for events and decor.

What are the problems florists face?

Seasonal flower availability, online and supermarket competition, flower handling logistics and meeting personalized customer service expectations.

What’s hot in modern floristry?

Sustainability, unusual combinations and personalisation.

The Heartfelt Craft of Floristry

At Fabulous Flowers, we believe in delivering quality fresh flowers that bring joy and comfort to every recipient. Floral gifts are a timeless way to show your love and appreciation. We proudly deliver flowers all over Cape Town and corporate gifts to Port Elizabeth and other major cities in South Africa. Our passion for flowers and personalised customer service makes us Cape Town’s number one choice for flower and gift delivery. Whether you’re looking for a gorgeous bouquet, gift hampers, or corporate gifts, we offer a range of options to suit every occasion. Trust us to deliver the delight of flowers and corporate gifts, to your loved ones, making every moment special with our dedicated and caring craftsmanship.